文化赋能乡村振兴──两岸青年创意设计展-中国文化中心|新加坡文化中心|中国文化中心官网|新加坡中国文化中心

文化赋能乡村振兴──两岸青年创意设计展

两岸青年文化创意工作者是思维活跃、视野前瞻的优秀群体，近来更积极运用数字科技开创新的形式，推动科技与文化的融合。因此，本次特以“文化赋能乡村振兴”为主题，举办“两岸青年创意设计展”，通过在线征集、遴选、展示、元宇宙体验、产业对接等多种形式，将创意设计、数字会展与虚拟技术有机融合，通过线上与线下联动，展示两岸“创意设计+科技创新”的乡村振兴最新成果，向世界分享海峡两岸青年携手为乡村振兴事业贡献的智慧和方案。

Young cultural and creative workers on both sides of the Taiwan Straits are outstanding groups with active and forward-thinking mindset. Recently, they have actively used digital technology to create new forms and promote the integration of technology and culture. Therefore, the Cross-Strait Youth Creative Design Exhibition is held with the theme of "Cultural Empowerment for Rural Revitalization". Through online collection, selection, presentation, meta-universe experience, industrial connection and other forms, creative design, digital exhibition and virtual technology are closely integrated. With online and offline interaction, the exhibition showcases the latest achievements of cross-strait rural revitalization of “creative design + technological innovation”, and shares the wisdom and solution of cross-strait youth on rural revitalization with the whole world.
本次展览面向两岸300所高校和10,000名青年设计师进行推广征集，共计邀请200组优秀作品，区域涵盖了包括台湾地区在内的全国所有省、自治区、直辖市与新疆建设兵团，其中不少作品曾获得各类全球设计大奖。展会以网站及元宇宙形式设置设计作品展，并对接海外中国文化中心向驻在国公众进行展示，并同步推动线下巡展。
This exhibition is open for submission to 300 universities and 10,000 young designers on both sides of the Taiwan Straits and invites a total of 200 groups of outstanding works, covering all provinces, including Taiwan Province, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps, many of which have won various international design awards. The exhibition is displayed on the website and in the form of meta-universe, and partners with overseas China Cultural Center to the general public in the host country, while simultaneously working on the offline exhibition tour.
展览以“设计赋能乡村振兴的发展脉络”“乡村物产通过设计打造品牌与区隔目标市场”“设计赋能乡村物产的五个原则”“14个设计维度立体式赋能乡村物产与品牌”“提升乡村物产用户体验的设计策略”“乡村物产在数字营销上的设计策略”“设计赋能乡村振兴的五个方法”等7个篇章近40个子主题的策展架构，以海峡两岸青年设计师优秀的设计赋能乡村振兴作品为实践案例，为推动乡村振兴事业提供系统性的设计战略，共同助力中国近三千个县区、四万余个乡镇发展。通过此次展览，让两岸创意设计工作者在合作中拓展交流、传承文化、创造价值，促进两岸艺术设计产业的融合发展。
The exhibition has nearly 40 sub-themes in seven chapters, including the development of rural revitalization through design, the brand-building and the target market segmentation of rural products through design, the five principles of design empowerment for rural products, the comprehensive empowerment of rural products and brands through 14 design dimensions, the design strategy to improve the user experience of rural products, the design strategy of rural products in digital marketing and the five methods of rural revitalization through design. Taking the excellent works of design empowerment for rural revitalization of young designers from both sides of the Taiwan Straits as practical cases, this exhibition provides a systematic design strategy for promoting rural revitalization, and assists nearly 3,000 counties and more than 40,000 towns in China to develop. Through this exhibition, creative designers on both sides of the Taiwan Strait can enhance exchanges, inherit culture and create value in cooperation, and promote the integration and development of cross-strait art and design industries.